67% View Climate Change as a Major Threat in 2025

Hook: Americans increasingly search for heat safety, flood maps, and air quality, reflecting heightened concern and demand for actionable local guidance.

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Rising U.S. concern over climate risk aligns with search spikes for heat, flooding, air quality, and resilience plans. As climate impacts become more visible and frequent, Americans are seeking practical information to protect themselves and their communities.

67%

of Americans view climate change as a major threat

42%

increase in searches for heat safety information

3.8x

more flood map queries compared to 2022

What People Need Now

As climate impacts intensify, Americans are seeking clear, actionable information to protect themselves and their communities:

Clear Alerts

Timely warnings about heat index, wildfire smoke, flash floods, and other climate-related hazards delivered through multiple channels.

City-Specific Resources

Location-based information on cooling centers, evacuation routes, clean air spaces, and emergency services.

Protection Information

Guidance on insurance options, home retrofits, renter protections, and financial assistance programs for climate resilience.

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Local Resilience, Practical Steps

Communities expand tree cover, cool roofs, and stormwater upgrades. Households prep go-bags, backup power, and neighborhood check-ins for seniors. Local governments and community organizations are taking proactive steps to build climate resilience from the ground up.

Urban Greening

Expanding tree canopy and green spaces to reduce urban heat island effects and improve air quality

Building Retrofits

Cool roofs, improved insulation, and storm-resistant upgrades to protect homes and reduce energy use

Water Management

Stormwater infrastructure improvements, flood barriers, and green infrastructure to manage extreme rainfall

Household Preparedness Checklist

Emergency go-bags with essential supplies

Backup power options for outages

Neighborhood support networks for vulnerable residents

Emergency communication plans with family

Knowledge of local evacuation routes and shelters

"Climate change is no longer a distant threat—it's here, and people are feeling its impacts in their daily lives. The challenge now is turning concern into action by providing people with the tools and information they need to protect themselves and build resilience."

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From Awareness to Action

The high level of concern about climate change represents an opportunity to drive meaningful action. By providing localized, practical information and resources, communities can help residents transform anxiety into preparedness. The most effective approaches combine individual household actions with community-wide resilience strategies.

Successful initiatives focus on clear communication, equitable access to resources, and building social connections that strengthen community resilience during climate emergencies.

Takeaway: Concern is high; the win is turning awareness into preparedness with localized info and simple checklists.

Stay informed about climate risks and preparedness strategies for your community.

Climate Preparedness Initiative | 2025